If anyone was having 2nd thoughts about advertising on the ABC, Monday night's excellent production of Four Corners by Ticky Fullerton would have well and truly laid that to rest.
By the time a baby is born there are parasites disguised as market research psychologists setting out to program the poor little mite to be hooked for life on product consumption.
You remember Jesuit founder Ignatius Loyola's maxim, "Give me a child until he is seven and he is mine for life."
This was taken up by the Communists and the Free Marketeers.
Ticky Fullerton should be in line for a Walkley's for one of the classic presentations of all time, and I hope the ABC repeats this several times over.
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